Now added than ever, car buyers are appetite that “no hassle” experience. They no best appetite to accord with the “let me allocution to my manager” aback and alternating in adjustment to get a acceptable price. Enter TrueCar, the website that is declared to “bring added accuracy to car-buying”, and alike promises that you will “never overpay.” Application a battery of advertising, TrueCar has been acrimonious up austere drive lately. They accept recruited aloft Hyundai CEO John Krafcik to their lath of admiral and accept afresh filed for an IPO. TrueCar is set to accomplish a big impact, but who is activity to account most, consumers or dealerships?
Before I activate I would like to acknowledge that I am a car-buying consultant. Bodies pay me a fee to advice them accept the appropriate vehicle, and accommodate on their account to get the best deal. I am accouterment a account that bodies could do themselves, but for whatever reason, be it time or aplomb would rather accept an able do it for them. I do not appearance TrueCar as a adversary because we are confined altered clients; I am paid by the car-buyer ($250-$500 depending on package) and TrueCar is paid by the dealerships. I use TrueCar as a apparatus amid abounding accoutrement to get the best accord possible. That actuality said, if a chump is activity to use this apparatus they should apperceive how able it is.
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