When administrator Marc Benioff launched Salesforce.com 20 years ago, he adopted an abnormal logo for his startup. It featured the chat “software” in a amphitheater with a red carve beyond it. The logo akin Salesforce’s mission, “The End of Software” and its slogan, “No Software.”
It was a arbitrary business stunt, as Benioff himself admitted. After all, Salesforce was then, and still is, a software company. It is now a tech behemothic that makes it easier for businesses to administer sales and chump relations. But in the aboriginal 2000s, Salesforce approved to abode a big claiming faced by abounding businesses: software was so abuse expensive.
Back then, application software for your business meant spending a baby affluence on computer hardware, including PCs and servers, and on software licenses and aliment fees. Aggregate had to be set up on premise, which meant hiring a aggregation of IT professionals or application a managed service.
Only companies with abundant IT budgets or big corporations could allow such centralized networks. For baby businesses, these were luxuries that they would not alike accede having.
But again things changed.
It began with the acceleration of billow computing, which accustomed companies to admission accretion ability through a arrangement of able computers and accumulator devices, instead of spending huge sums on centralized abstracts centers. This trend has been alleged “utility computing” because
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