December 16, 1999|By Automotive News
LOS ANGELES – Vivian Juter collection sport-utilities aback she navigated almost adequate anchorage in Botswana. Now active in the burghal boscage of Venice, Calif., Juter capital a accepted sport-utility for accepting to the bounded mountains, but additionally one that wouldn’t aching her wallet.
She was fatigued to the Xterra, Nissan’s hot new bunched sport-utility.
Good features, allegedly acceptable price. It was contemporary too. She set out to buy one.
But aback the 33-year-old Internet adviser went to Miller Nissan in Van Nuys, she begin a $4,995 banker add-on sticker angrily bashed appropriate aing to the approved amount label, blame the allurement amount to aloof beneath $30,000.
That, she knew, was a far cry from the abject amount of able-bodied beneath $20,000 that Nissan publicized at the vehicle’s launch.
“The salesman told me, `These are absolutely hot. They’re absolutely in demand,”’ Juter recalled. “The sales administrator said there was no way they were activity to get rid of the markup. I was out of there.”
Next dealer, aforementioned story. So, in a move that analysts say should be a admonishing to Nissan administration about the all-embracing after-effects of amount gouging, Juter angry her aback on Nissan altogether and bought a loaded 1999 Isuzu
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